🎣 Reel in every deduction — built by an operator, 5 properties across 3 LLCs

Rental bookkeeping that catches the loophole — short-term or long-term.

Drop your reservations CSV (any PMS) or bank statements. Get a CPA-grade Schedule E, tax-loophole tracker, and hours reconstruction wizard that could save you $10–30K/year in tax. Works for STRs, LTRs, and mixed portfolios.

🤖 AI 1098 auto-extract · 🎯 REPS tracker · 🪄 Hours Reconstruction · 🤝 CPA read-only share · Multi-LLC ready

If you're an STR operator, this probably sounds familiar.

Most accounting tools weren't built for short-term rentals — they treat every property like a generic long-term rental and miss what matters for STR tax.

😩 What you're stuck with today

  • Generic tools double-count Airbnb deposits against PMS reservations
  • Host service fees never get separated out — your Schedule E is wrong
  • No place to log Material Participation hours for the STR loophole
  • Multi-LLC operators get one combined view, useless for filing
  • 1099 prep is a Q4 nightmare done manually in spreadsheets
  • Full accounting suites cost $80–150/mo and need a bookkeeper to make sense

✓ What RentReel does instead

  • Your PMS is your revenue source of truth — bank platform deposits auto-tag as transfers
  • Host fees auto-booked as Management expense (Schedule E Line 11) per reservation
  • Hours log with REPS qualification gauge + Material Participation tests
  • Configurable properties + LLCs, per-property P&L, per-LLC rollup
  • 1099-NEC vendor tracker auto-flags anyone you paid $600+
  • $0–29/month, single-file web app, your data syncs across devices
🤖 Marquee feature · Pro+ Tax

Drop your 1098. AI does the rest.

The most annoying part of Schedule E is Line 12 (mortgage interest). Every year, every property, every servicer. RentReel eliminates it in 5 seconds using Claude vision.

STEP 1
📄
Drop 1098 PDF
Any servicer · Newrez · Selene · Shellpoint · Rocket · JPMC · PennyMac · etc.
Form_1098_2024.pdf
STEP 2 · 5 SECONDS
Claude Vision
Anthropic Claude Sonnet 4.5 reads the PDF, extracts every relevant field with structured output validation.
🔒 On your first-doc consent only
STEP 3 · SCHEDULE E READY
Interest paid: $12,847.23
Servicer: Newrez
Rate: 6.75%
Balance: $387,142
Escrow: $3,214
Prop tax: $2,847
Address: auto-filled
→ Schedule E Line 12 populated exactly
~5 seconds per document
🎯 Every property · every servicer
💰 $0.02 cost per doc
🔒 First-doc consent required
👀 See it in the demo · no signup

Also works for insurance policies, property tax bills, and cost seg study PDFs. Powered by Anthropic Claude — never shared, never logged, never trained on. Full data policy at rentreel.co/privacy.

Why RentReel, not another generic tool?

STR operators keep asking "how's this different from Stessa?" Here's the direct answer.

Feature RentReel Stessa Baselane QuickBooks
Built specifically for STR + tax loopholegeneric rentalgeneric rentalgeneric biz
REPS 750-hr tracker (§469(c)(7))
§469 Material Participation (all 7 tests)
AI 1098 auto-extract (Claude vision)
Cost Segregation estimator + CYA disclaimers
Hours Reconstruction Wizard (from mileage/bank)
CPA read-only share link (no login)seat req
Multi-LLC rollup + LLC-shared categorizationbasicbasiccomplex
CPA partner program (revenue share)accountant program
Built + used by an actual STR operator✓ 5 props

Not a knock on those tools — they're solid for generic rental accounting. But if you're an STR operator chasing the tax loophole, you need a tool built for the tax loophole.

Built by an operator. For operators.

Not a big-tech founder pretending to understand rentals — an actual host who got tired of losing money to bad tools.

JU
Jordan Ueltschy · Founder
5 STR properties · 3 LLCs · OH · KY · FL

"For 4 years I fought generic bookkeeping tools that treated my rentals as one line, missed the STR tax loophole entirely, and left me with 20-hour tax prep marathons every April. My CPA kept saying 'we need better tracking for REPS' — nothing on the market did it right. So I built RentReel. Every feature exists because I hit that pain personally."

🏠 5 properties
🏢 3 LLCs
📅 4 years operating
🤝 Hogan CPA · Founding partner
🎣 Beta · your feedback shapes v1
Built on bank-grade infrastructure
Anthropic · Claude AI (1098 extract)
Supabase · Postgres + RLS + PITR
Cloudflare · Workers + Pages
Stripe · Payments (launch)
GDPR/CCPA compliant · 2FA available · Row-Level-Security enforced per user · Point-in-Time Recovery on all data · Full portable JSON backup anytime · Data lives in the US.

Every feature, shipped today.

Not "coming soon" — the actual product. All 15 below are live at app.rentreel.co.

🤖

AI 1098 Auto-Extract

Pro+ Tax
Drop your mortgage 1098 PDF — Claude AI extracts interest paid, servicer, rate, balance, escrow, and property address in ~5 seconds. Populates Schedule E Line 12 exactly. No typing.

🎯

REPS + Material Participation Tracker

Unique · IRC §469
Log hours daily. Live qualification gauge for Real Estate Professional Status (750+ hrs) AND per-property Material Participation tests (§469 STR loophole with ≤7-day avg stay auto-detected). Audit-defensible records.

🪄

Hours Reconstruction Wizard

Pro+ Tax
Point at existing bank + PMS + mileage data. App back-fills your qualifying hours from repair days, cleaning turnovers, drives, and admin work. Reach REPS threshold from data you already have.

🏠

Multi-Property, Multi-LLC

Configure each property with bank account, LLC, address, partner split. Portfolio + LLC-shared + Personal tags for pooled or commingled txns. Per-property P&L, per-LLC rollup, avg-stay type badges.

📂

PMS-Agnostic Smart Import

Hospitable, Guesty, Hostaway, OwnerRez, Lodgify, Airbnb-direct, any US bank, Amex, Turno, MileIQ / Everlance / Stride / Hurdlr. Auto-detects format, auto-categorizes with 400+ learned vendor rules.

🔄

Gross Rent Fix + Smart Dedup

PMS "revenue" columns are net-of-fees on some platforms. Parser computes true GROSS from base + cleaning, splits host fees to Line 11 correctly. Bank platform deposits auto-tagged as transfers (no phantom double-counting).

📄

CPA-Grade Schedule E Export

Multi-tab Excel: Summary, per-property Schedule E (IRS-form-formatted), supporting transactions, 1099 vendor list, mileage. Line 12 auto-splits mortgage interest from principal (via 1098 or amortization estimate). Hand to your CPA. No reformatting.

🤝

CPA Read-Only Share Link

One click generates a share URL. Your CPA opens it in any browser, sees your Schedule E prep, exports to Excel for their workpapers. No login required. Data lives entirely in the URL (never hits any server). See it live →

💰

Cost Segregation · Rough Estimate

Pro+ Tax
Enter cost basis per property, see estimated first-year accelerated depreciation + tax savings at your marginal bracket. Decide if commissioning a $3-5K engineered study is worth it. Always consult a licensed CPA + certified cost seg specialist before filing.

🚗

Auto Mileage Attribution

Drop a mileage CSV. Each drive auto-tags to the property whose city/street matches the destination. Unassigned drives left for review. Rate is user-configurable (default $0.725/mi). Line 6 populates automatically.

📋

1099-NEC Vendor Tracker

Auto-flags any vendor paid $600+ in your active year. Excludes corps, utilities, mortgages, platforms. Excel export with blank W-9/TIN/Address columns ready to send to your CPA. Full W-9 collection workflow shipping soon.

📊

Portfolio Net Worth Dashboard

Enter each property's current market value + mortgage balance. See Value − Debt = Equity per property + portfolio total. Amortization schedule auto-splits your monthly P&I into principal vs interest.

📎

Property Documents Hub

Store mortgage statements, insurance certs, deeds, tax bills, HOA docs per property. Upload PDFs directly to each property. Perfect for tax season + audit prep + property sale prep.

🧠

Learning Categorization

Reassign once, the app remembers forever. Back-applies to existing Uncategorized txns of the same payee. Property routing learns too (with conflict guard). ⌘K command palette for power users.

☁️

Cloud Sync + Multi-Device

Signed-in workspace syncs across Mac, phone, partner's laptop. Real-time updates. Bank-grade Supabase infrastructure with Point-in-Time Recovery + Row-Level-Security enforced per user.

🛡️

Privacy + Security First

Optional 2FA on your account. AI-processed docs only sent to Anthropic on your first-doc consent. GDPR/CCPA hard-delete via one click. JSON backup export anytime. Full Privacy Policy.

Honest pricing. No surprises.

Built by an operator, priced like one. The tax loophole tracker alone pays for the highest tier 10× over.

🔥 LAUNCH TIERS · LIMITED
🎣 Founding Members
Get in early — earlier = better deal
100 total founding slots · once claimed, everyone pays public pricing forever
🏆 FOUNDER 10
FREE
forever · never billed
  • 🎁 Full Pro+ Tax · free forever
  • 🏅 Named on rentreel.co/founders wall
  • 💬 Direct line to the founder
  • 🗣️ 1-mo onboarding call w/ Jordan
code FOUNDER10
🔥 1/10 claimed · 9 spots left
💎 FOUNDER 40
$19
/mo · lifetime lock
  • ✨ Full Pro+ Tax forever at $19/mo
  • 🎁 30 days FREE to start
  • 🏅 Founder badge in-app
  • ⚡ Priority support (24hr)
code FOUNDER40
0/40 claimed
🚀 EARLY BIRD 50
$39
/mo · lifetime lock · 55% off
  • ✨ Full Pro+ Tax forever at $39/mo
  • 🎁 14-day free trial
  • 🏅 Early adopter badge in-app
  • 📧 Email support
code EARLY50
0/50 claimed
Claim your slot →
After slot 100, everyone pays the regular pricing below.
💰 Save 2 months when you pay annually · Pro $390/yr · Pro+ Tax $890/yr
Free
$0
forever, no card
  • 1 property
  • PMS + bank CSV import
  • Auto-categorization + learning rules
  • Basic Schedule E export
  • Cloud sync
  • Manual hours log
  • Unlimited properties & LLCs
  • Cost Segregation Estimator
  • 1099-NEC Vendor Tracker
  • Tax Loophole wizards (Pro+ Tax)
Start Free
Pro
$39
per month · 14-day free trial, no card
  • Unlimited properties & LLCs
  • PMS + bank CSV import (any format)
  • Per-property + per-LLC rollup
  • Properties Hub — mortgage, insurance, value, docs
  • Portfolio Net Worth (Value − Debt = Equity)
  • CPA-grade multi-tab Excel export
  • Cloud sync + multi-device
  • REPS / Material Participation dashboard
  • 1099-NEC Vendor Tracker
  • Multi-year support · Email support
  • Or $390/yr — save $78
Start 14-Day Trial

All plans include cloud sync, multi-device access, and CSV export. Cancel anytime. No credit card required for the 14-day trial. We don't share or sell your data — ever.
Pro+ Tax pays for itself with 1 hour of CPA time saved. Most Pro+ users save $10-30K/yr in federal tax — that's 10-25× the annual subscription.

💡 Why flat pricing (no per-property fees)? Punishing growth is bad UX. You add properties freely on Pro/Pro+ Tax — no add-on fees. Managing 30 doors? Contact us about our Enterprise tier (coming Aug).

Common questions.

If yours isn't here, email [email protected] — usually a 24hr response.

Do I need to connect my bank with Plaid?
Not today. You upload monthly CSVs from your bank/card portals (most banks let you export a CSV with one click). Plaid integration is on the roadmap for Pro tier in late 2026 to eliminate the manual upload step entirely.
Which PMS do you support?
Today: Hospitable has the best-tested native import (auto-parses reservations, host fees, platform breakdown). For Guesty, Hostfully, Hostaway, OwnerRez, Lodgify, iGMS, Smoobu — any reservation CSV export works with light column mapping. Coming soon: native parsers for the next 3-5 most-requested PMS systems based on user demand. Email us your PMS if it's not on the list and we'll prioritize.
Does it work without a PMS at all?
Yes — you can manually enter reservations or upload bank Airbnb/VRBO deposits as revenue. You'll lose per-reservation detail and auto-booked host fees, but the core bookkeeping + Schedule E still works. We strongly recommend a PMS if you have 2+ properties — even a basic one — because the tax precision is meaningfully better.
How is this different from generic accounting tools?
Most accounting platforms treat every property like a long-term rental: bank-deposit-based revenue (which double-counts vs your PMS), no host-fee accounting, generic Schedule E that needs reformatting, no Material Participation or REPS tracking, weak multi-LLC support. RentReel was built by an actual STR operator running 5 properties across 3 LLCs who hit every one of those walls in other tools and decided to fix them.
What's the STR loophole / REPS thing?
Two related tax strategies. STR loophole (Section 469): if you materially participate in a property with average stay ≤7 nights, rental losses can offset your active income. REPS (Section 469(c)(7)): if you spend 750+ hours/year in real estate AND it's more than half your work, ALL rental losses become non-passive. Combined with cost segregation, these can produce $10–40K/year in federal tax savings. Pro+ Tax unlocks the Hours Reconstruction Wizard (auto-estimates your hours from data you've already uploaded), Auto Other Participants detection, Aggregate Election toggle, and IRS-audit-ready Audit Pack export.
Is my data safe?
Your data is encrypted in transit and at rest in Supabase (Postgres). Row-level security means even other RentReel users can't see your data. Your CSVs never leave the browser when uploading — only the parsed transactions go to cloud. You own your data: export to JSON or CSV anytime, delete your account anytime.
Can my CPA log in?
Not yet — that's the next feature on the roadmap (a read-only CPA portal). For now, hit Export Excel for CPA and email them the file. It's a multi-tab workbook with everything they need: per-property Schedule E, supporting transactions, 1099 list, mileage. Most CPAs love it because no reformatting required.
Does it replace QuickBooks?
For Schedule E rental property bookkeeping, yes — and at a fraction of the price. For a service business with payroll, W-2 employees, A/R, or inventory, no. Many STR operators use both: QuickBooks for the holding company / W-2 payroll, RentReel for the per-property rental books that flow to Schedule E.
Can I try Pro before paying?
Yes — 14-day free trial of Pro, no credit card required. After the trial, your account drops to the Free plan (1 property + basic Schedule E) unless you upgrade to Pro at $19/mo or $190/yr. Your data is never deleted, even if you don't upgrade.

Tired of fighting your books?

Set up takes 5 minutes. Most operators see clean numbers + their first proper Schedule E within an hour.

Start Free →